Variable Data Printing

Consider the power of being able to create a customized message for each recipient of your bills and marketing materials that is catered to the reader’s age, gender, interests, buying habits, address, etc., and infinite possibilities begin to unfold. The people at E&F SureBill have extensive expertise in variable print and data workflow solutions. Numerous small, medium and Fortune 500 businesses have benefited from this experience by increasing the value of their printed communications, reducing development time and profiting from the effective use of their data.

What is Variable Data?

Variable data printing or VDP gives is the ability to offer on-demand printing in which elements such as text, graphics and images can be changed from one printed piece to the next, without stopping or slowing down the printing process. VDP is a great way to customers your bills, statements and other marketing materials.

VDP Applications

One of the distinguishing features of digital printing is that each revolution of an imaging cylinder represents a unique impression that is transferred to a page. Variable data printing capitalizes on this by picking up customized artwork for each page based on information from your database and rules that are set up within the Variable Data software program..

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